With the beach at the doorstep, more and more tourists are visiting the North Sea coast. Chareauville sur Mer is becoming increasingly aware of this. Now it’s quiet, but in the summer hotel "Chez Gérardine" belonging to Gérardine and Victor Domont is almost always full and restaurant "Deauville" belonging to Anne Chailly does good business. Giscard and Julia Ballancourt’s gamble with their "Boutique de Souvenirs" has paid off. The future looks good and business is only set to improve. Giscard buys anything that has anything to do with sun and sea and has found out that in fact it doesn’t really matter what he sells.

As long as it bears the name "Chareauville sur Mer", tourists will buy anything. Their own products are very successful. They have these made locally. Fishermen, Pierre and Laurent Avarnes from fishmongers "Chez Pierre" create all sorts of things with the shells they pull in with the fish. Léon Chailly, the husband of Anne who runs restaurant "Deauville"  is an excellent photographer and his town views are very successful as postcards. In the summer, Gérard Potoise from the artist’s shop  "Peintre Artiste", who is busily occupied at Christmas time with his annual crib painting, produces beautiful still-lifes of the beach under threatening skies. He paints colourful pastels or daringly dressed bathers, or the narrow town streets, or the harbour, and all this work is offered for sale to the tourist in the "Boutique de Souvenirs".

The holiday-goers have ensured that the three Ballancourt children, Anne, Eva and Jean, are receiving a good education at a private school close to Paris. But they too come home in the summer and prefer to spend their time on the beach, among the tourists.